GoGuardian and Pear Deck Learning sought a bold refresh for their booth at the major education conference, ISTE, aiming to create a cohesive and eye-catching experience for the two brands that together form one edtech company. The result? Qualified leads from the conference rose 164% compared to previous years.

Our approach opted for bold designs to grab attention, plus interactive elements and swag designed to make teachers smile. Playful colors and an excited tone drew attendees in while a plethora of seating and comforts, like a custom coffee cart that included branded latte art, made them want to stay a while longer. Interactive experiences, ranging from a sticker lab to in-product demos, provided hands-on activities, while thoughtfully designed takeaway items left attendees with fond memories.

(Note: Professional photos coming soon.)